Two truths and one lie.

I once painted for 29 hours straight. I attended a 10-day silent retreat. I took improv classes as a chronic introvert.

Heya, I’m Alice.

I tripped and fell down a rabbit hole into adland, and seven years later I’m still here. I describe myself as an ad girlie with an art director’s edge, but don’t shy away from occasionally putting on my writer’s hat or cutting together a hype reel or two.

I’m an ideas person. Big ones, small ones, social ones and everything in between, I do em all. I’ve helped shaped brand campaigns for banks, developed an integrated drink driving campaign targeting Tasmanian youth, and told adults to “Grow Up” and slow down in a school zone.

Beyond advertising, I’m flexing my creative muscles by reconnecting with my cultural heritage through my art. I’m influenced by Japanese anime and the architecture of Buddhist temples blending to create a dynamic folk-art-meets-pop-colours style. My art has been published in issues 117 & 118 of Frankie magazine, a full centre wrap for The Galeries during Lunar New Year and a giant multi-wall mural for Mosaic Music + Sound.

With the little time I have left, you can find my nose glued in a book (currently reading Thinking, Fast and Slow by Daniel Kahneman), climbing walls, or making stuff with my hands.

If you’re keen to do some extra reading, check out this LBB interview I did about my creative process.

Thanks for popping in and looking forward to connecting with you!