Two truths and one lie.

I once painted for 29 hours straight. I attended a 10-day silent retreat. I took improv classes as a chronic introvert.

Heya, I’m Alice.

I tripped and fell down a rabbit hole into adland, and seven years later I’m still here. I describe myself as an ad girlie with an art director’s edge, but don’t shy away from occasionally putting on my writer’s hat or cutting together a hype reel or two.

I’m an ideas person. Big ones, small ones, social ones and everything in between, I do em all. I’ve helped shaped brand campaigns for banks, developed an integrated drink driving campaign targeting Tasmanian youth, and told adults to “Grow Up” and slow down in a school zone.

Beyond advertising, I’m flexing my creative muscles by reconnecting with my cultural heritage through my art. In my personal works I blend Japanese anime and the imagery in Buddhist temples to create a pop-infused folk art style. My art has been published in Frankie magazine, a full centre wrap for The Galeries and a giant mural for Mosaic Music + Sound.

With the little time I have left, you can find me chasing marathons, bouldering, or making stuff with my hands.

If I haven’t shared enough about myself yet, check out this LBB interview I did about my creative process, or get to know my reading habits through this online reading room I’ve built myself.

Thanks for popping in and looking forward to connecting with you!