Refreshing a Well-Loved Mascot

Marriott Bonvoy

We brought new life to Owen the Owl, the mascot encouraging kids to explore new destinations and ignite their senses through Marriott’s MPassport signature program. Along with updating Owen to appear more expressive and friendly to families with young children, we rolled out a suite of his character design engaging in various activities, as well as brand collateral that would help keep children entertained during their stay at a Marriott hotel.